Retail Store Advisory

"Research shows that a customer captures up to 70% of a store's image as a result of those first impressions gained at the initial shopping encounter - and those first impressions are absorbed with in the first 10 seconds!" John Stanley

This service includes a visit with you in your retail store, to discuss all aspects of running a retail business, including the following  retail issues:

• Store presentation and layout - is your store inviting
• Customer service - do you go the extra mile?
• Merchandising - do you ‘wow’ your customer?
• Stock mix & stock turns - do you have too much money tied up in stock?
• Advertising - do you reach your target market?
• Customer surveys - do you know what your customers think of your store?
• Operating costs - are rent and wages relative to your sales?
• System control – Is this information used in running your business?

The store visit takes approximately 1.5 to 2 hours. A store report is produced following the visit, outlining discussions and recommendations. The service is being offered to NZRA members at a cost of $225+GST per store and for non members at a cost of $350+GST. Plus disbursements and travel costs. 

If your store is north of lake Taupo contact Russell Sinclair, Northern Regional Manager on 09 845 3550 and for all stores from Turangi south to Invercargill contact Brian Finlayson, Southern Regional Manager on 03 570 5864.