Social Media Marketing eCourse

After a successful introduction, we are pleased to be offering this seven-week online eCourse which has been designed to provide a comprehensive introduction to social media marketing, from the basics to detailed instructions on how to build and run a social media marketing programme. This is an online-only course therefore participants can take part from anywhere in their own time.

This eCourse is conducted on a web-based e-learning software platform, enabling course participants to proceed at their own pace, accessing materials online. This particular eCourse provides content in a variety of multimedia forms, including videos, slideshows, flash-based presentations and PDF files. No special software is required to participate.

We typically suggest allowing an average of two hours a week for the course.

The next course commences Monday 20 February 2012.

About the trainer

Michael Carney is a longtime marketer with an insatiable passion for whatever's new, different, exciting or interesting in the world of communications. He is Chairman of the eMarketing Network, the digital arm of the Marketing Association.

Michael has been in the marketing game since 1971, online since 1987 and keeps tabs on a wide range of trends and developments, locally and around the world. He has extensive experience as a writer, research analyst, media director, strategist and planning director and runs his own marketing consultancy, Netmarketing Services Limited.

Michael is the author of Trade Me Success Secrets (now in its Second Edition), a regular columnist for Marketing Magazine and NZRetail, his articles will be combined into a general practice marketing book, he is also the writer/editor of the MarketingWeek newsletter.

Feedback from previous Social Media Marketing eCourse Participants

• “this was the best professional development course I have done in many years” - Mark R, senior Agency Exec responsible for social media
  
• “thought the information within was outstanding” - Ed P, General Manager
  
• “What I loved was that I started with a fairly rudimentary understanding of social media but have learned a lot – including where to find more information as I need it.” – Fiona W, Marketing Manager
  
• “I found it relevant, informative, topical, insightful and a bloody good read. It’s never evangelical, too techy, patronising, assumes that you know too much or too little about digital and has a warm sense of humour in the communication throughout which helped facilitate the learning process for me.” — Adrienne B, new media senior executive
  
• “Thanks for pointing me in the direction of this course! It’s been extremely enlightening” — Shayne P, design agency director
  
• “Rapt with what I have seen of the course” — Julia R, fashion editor
  
• “I’m really enjoying the course – learning a lot – and I know the two friends I persuaded to join us are also loving it.” — Lavinia C, designer
  
• “Am thoroughly enjoying the content!” – Kara B, magazine co-ordinator
  
• “I completed the first lesson today and found it really interesting and love the interaction already! I am so looking forward to the second lesson already … ” — Annette B, public relations director
  
• “I was already engaging with social media and have been doing so for about 6 years or so. Remembering the days when all of my friends were on Bebo and MySpace and seeing how this has now shifted so dramatically. But, did I know how to use social media in a marketing and business sense? No, I simply did not. This course was a great way to show me how to do that.” — Sheryl K, online marketer