TOP SHOP® retail excellence awards
Organised by the New Zealand Retailers Association in Auckland, Waikato, Wellington and Christchurch, the TOP SHOP® retail excellence awards are all about promoting excellence in retailing.
TOP SHOP® seeks the best of the best in every major retail category and then recognises and celebrates them as the benchmarks for excellence in retailing.
"Top Shop helps remind us of the importance of a positive face-to-face interaction with our customers and having the store looking 100 percent every day."
Mal Cleugh, co-owner Milk - Contemporary Baby Store, Winner Specialty Store category, Christchurch 2007 TOP SHOP retail excellence awards.
Retailers wanting to win TOP SHOP® need to be doing all of the basics to an excellent standard, consistently, everyday.
As well as recognition and profile, participating in TOP SHOP® provides stores with an opportunity to:
- Develop team bonding
- Have a refreshed focus upon customers
- Check service standards (via our mystery shopping)
- Benchmark themselves against stores within the same category
- Celebrate their success at a fantastic Awards gala evening
Stores that do well in the TOP SHOP® retail excellence awards:
- Do the basics well
- Have great staff
- Offer fantastic service
- Focus on presentation – the store, windows, signage, merchandise, staff
- Stand out from their competitors
- Are innovative and daring
- Have that ‘something’ that makes you go, WOW!!
The key thing that makes a retailer want to enter the competition is pride in what they do and a desire to win and be recognised.
“Entering Top Shop provides a good discipline for staff to regularly review the way things are done and the mystery shopping gives us good impartial feedback. Also if we win anything it really impresses our existing customers and attracts new business – so why not?!!!”
Trudy McLean – Director Groovy Glasses, Christchurch. Winner Outstanding Customer Service category, Christchurch 2007 TOP SHOP retail excellence awards.
Why the New Zealand Retailers Association runs TOP SHOP®
For the New Zealand Retailers Association the main objective of running the TOP SHOP® retail excellence awards is to provide a competition that assists in raising the general standard of retailing, or put more simply, "Promoting excellence in retailing".
Objectives of the TOP SHOP® retail excellence awards
- Raise the standards of retailing
- Recognise and reward retailers implementing best practice principles
- Promote, celebrate and publicise those who have achieved retailing excellence
The competition also acknowledges the vital industry partnerships existing between retailers and sponsors.
Please click on the pages on the left hand menu for more information on the 2008® TOP SHOP retail excellence awards.
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